"Why ... I've been in The Hold the whole time."
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Darrio Stangl commented on Patrick Berry's blog post Top Ten Reasons Your Company Is Not Ready For Social Media"Bravo.
For me, the highlight of this interesting read is the fact that it is about conversation, not just seeing where you're target is at and jumping on them.
After all nobody likes a gate crasher who sits down next to them at this party,…"
Patrick Berry commented on Patrick Berry's blog post Top Ten Reasons Your Company Is Not Ready For Social Media"Madia - assuming you're referring to a smaller blog versus social community. Cultivate participation within the space. If your blog has that much traffic part of the reason might be participation in a forum for discussion. Let posters pick up…"
Madia Logan commented on Patrick Berry's blog post Top Ten Reasons Your Company Is Not Ready For Social Media"I love this segment of the report. Patrick, I have a blog question. If you launch a blog where engagement is one of the main goals, yet you lack a sufficient process to respond to concerns on a blog... (because so many are raised) are you ready to…"
Patrick Berry commented on Caroline Shawyer's event Media 2010 - Introducing the new media decade"Saneel Radia and Tim Harris are speaking? I'll vouch for them. Wish I could be there. They're the real deal from Denuo. Go if you can just to meet them. Rest of the lineup is pretty strong too."
Patrick Berry replied to Edson Pavoni's discussion The relationship between agencies and digital producers"Yes. We're mostly direct now, and we handle the whole thing (especially creative).
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Patrick Berry's blog post was featuredTop Ten Reasons Your Company Is Not Ready For Social Media
Here's the Colossal Squid excerpt from the SoDA 2010 Digital Marketing Outlook (p. 53). I co-wrote it with co-founder Steve Slivka.We have been approached on more than one occasion by advertisers wanting to jump in with both feet and make a brand commitment to social media. What they oftentimes find is unsettling in discovering the need to learn a bit more about requirements that help brands flourish in this space. This tongue-in-cheek article is written in good fun and dedicated to…See More
Patrick Berry posted a blog postTop Ten Reasons Your Company Is Not Ready For Social Media
Here's the Colossal Squid excerpt from the SoDA 2010 Digital Marketing Outlook (p. 53). I co-wrote it with co-founder Steve Slivka.We have been approached on more than one occasion by advertisers wanting to jump in with both feet and make a brand commitment to social media. What they oftentimes find is unsettling in discovering the need to learn a bit more about requirements that help brands flourish in this space. This tongue-in-cheek article is written in good fun and dedicated to…See More
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- Organization
- Colossal Squid Industries
- Title
- Co-Founder, Director of Tools and Methods
- Website
- http://colossal-squid.com
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Board of Directors at SoDA
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http://twitter.com/patberry
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http://twitter.com/patberry
http://twitter.com/colossal_squid
Blog
http://www.patrickberry.net
Patrick Berry's Blog
Top Ten Reasons Your Company Is Not Ready For Social Media
Here's the Colossal Squid excerpt from the SoDA 2010 Digital Marketing Outlook (p. 53). I co-wrote it with co-founder Steve Slivka.
We have been approached on more than one occasion by advertisers wanting to jump in with both feet and make a brand commitment to social media. What they oftentimes find is unsettling in discovering the need to learn a bit more about requirements that help brands flourish in this space. This tongue-in-cheek article is written in good fun and dedicated to… Continue
We have been approached on more than one occasion by advertisers wanting to jump in with both feet and make a brand commitment to social media. What they oftentimes find is unsettling in discovering the need to learn a bit more about requirements that help brands flourish in this space. This tongue-in-cheek article is written in good fun and dedicated to… Continue
Posted on January 26, 2010 at 10:00pm — 3 Comments
Ad Age references SoDA Agencies AgencyNet and Big Spaceship as Technology Leaders
http://adage.com/agencynews/article?article_id=141619
Congrats Rich Lent at AgencyNet and Michael Lebowitz at Big Spaceship.
NEW YORK (AdAge.com) -- Trying to grow a bit "nimble, fast and digital" within its old-school walls, McCann Worldgroup is launching a tech unit called Split to create a new revenue stream for holding company Interpublic Group of Cos.
Split is an all-in-one… Continue
Congrats Rich Lent at AgencyNet and Michael Lebowitz at Big Spaceship.
NEW YORK (AdAge.com) -- Trying to grow a bit "nimble, fast and digital" within its old-school walls, McCann Worldgroup is launching a tech unit called Split to create a new revenue stream for holding company Interpublic Group of Cos.
Split is an all-in-one… Continue
Posted on January 21, 2010 at 8:30pm
Ad Age: Why Digital Agencies Are Indeed Ready to Lead
Really great article today in Ad Age.
http://adage.com/digitalnext/article?article_id=140498
It's a rebuttal to this article, "Why Digital Agencies Aren't Ready to Lead"
http://adage.com/digitalnext/post?article_id=140166
Regardless on your own POV on this topic, it's all a great point of… Continue
http://adage.com/digitalnext/article?article_id=140498
It's a rebuttal to this article, "Why Digital Agencies Aren't Ready to Lead"
http://adage.com/digitalnext/post?article_id=140166
Regardless on your own POV on this topic, it's all a great point of… Continue
Posted on November 12, 2009 at 12:18pm
SoDA UnConference in NYC
Great to see my SoDA friends here in New York. Looking forward to learning a few things tomorrow. Perhaps I can come up with a nugget or two to share as well.
Posted on November 3, 2009 at 1:48am — 2 Comments
Comment Wall (7 comments)
- At 1:56am on August 20, 2009,
Scott Langdon said… - Thanks Patrick. Hail the squid. I wish I could have met you while you were in Sin City. Are you attending the AdobeMAX unConference?
- At 1:29am on August 24, 2009,
Josh Copeland said… - Thanks Pat. SODA is such a great idea for so many groups - I'm glad to sign up and see other fellow digital peeps...
- At 10:27pm on September 28, 2009,
Andy Williams said… - Thanks. Likewise... we'll keep an eye out for you. See you soon!
- At 7:54am on October 5, 2009,
Edson Pavoni said… - Hello Patrick, thanks.
I'm glad to join in this community and hope met some friends and share our experiencies in Brazil as a interactive producer company.
Sorry for my english, is terrible i know, but it will be improv soon.
- At 8:47am on November 5, 2009,
Daniel V. Licht said… - Thanks Patrick! Great to be part of such a great group of people. If you see Mr. Daniel tell him I said "Yo".
- At 4:48pm on November 11, 2009,
Chick Foxgrover said…
- Hi Patrick,
We did meet briefly and sat on the same panel at the SoDA unconference. I didn't notice at the time but I see you're from Chicago which is where I was born and my family still is. So next time I'm in town perhaps we could meet over a pint at the Goose Island brewery. ;)
- At 9:13am on June 18, 2010,
Miguel H Gonzalez said…
- Why ... I've been in The Hold the whole time.
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