Digital Marketing Roundtable

All Blog Posts (59)

Resume Tips

Summary:

  1. Update the resume when you’re NOT looking.
  2. Be creative with the format but keep a plain text version for the fun forms.
  3. Feature relevant web information (like LinkedIn recommendations)
  4. Watch your public profile online.

If you’re like the typical person, you update your resume when you’re looking for a job.  So in 6 months or a year or two years, you’ll pull it out and do some editing, then send it out.  Here’s the thing……

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Added by Madia Logan on January 11, 2011 at 10:37am — No Comments

Bunchball Gamification 101 White Paper

Bunchball, the gamification technology and services provider, published Gamification 101. The white paper is an introduction to adding game dynamics, e.g. reward, status, achievement, self-expression, competition and altruism to your site, service, community, content or campaign to drive participation.


Check-it out, you can download your copy here: http://bit.ly/9Divz5.…


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Added by Ken Hartmann on October 27, 2010 at 9:38am — No Comments

Why Portland?

I get asked a lot, "why Portland?" which is a fair question. Through attempting to answer this question many times, I've uncovered a strange thing. It seems there is an agreed-upon way to grow an agency into a new market, which is to identify a key client and create an office to service their account. I suppose there is acquisition as well but this isn't a popular path for independent digital agencies.

The traditional path of growing until you are ready to burst and sending out a rogue team to… Continue

Added by Dan Coe on August 24, 2010 at 5:00pm — No Comments

Help us to promote a private beta testing. Justinmind Prototyper 4.0, the new tool for the digital agency

Watch the trailer http://www.youtube.com/watch?v=pei8jLTvLQ4 and register online at http://eepurl.com/FNTV to test the ultimate website prototyping tool & win licenses. This private beta will kick start on September 1st. Justinmind will launch several testing contests, both on Windows and Mac, giving away free licenses of Prototyper as prizes. With Justinmind Prototyper 4.0, you will create dynamic… Continue

Added by Xavier Renom Portet on August 13, 2010 at 11:29am — No Comments

Digital All Stars Judging One Show Interactive

Nicke Bergstrom, Mother/New York heads the One Show Interactive Jury

This year we have assembled an all star group of digital creatives to judge the new quarterly entry system.

This quarters deadline is August 31.

Added by Kevin Swanepoel on August 10, 2010 at 4:36pm — No Comments

How To Spice Up Your Marketing

Over the last few weeks I’ve received a lot of feedback on our companies move to an Adaptive Marketing approach. One of the recurring questions has been around how it works. As one of our LinkedIn forum members said, “If no one is currently doing this, how can an agency possibly integrate the process and make it work?” Great question and one that’s been on our minds a lot lately, too.



As luck would have it, a… Continue

Added by Dave Stubbs on July 16, 2010 at 3:00pm — No Comments

Digital Content Meets Television

All of the major cable networks and networks have an online presence, and are currently allowing users to view content complete with commercials, which are shorter and offer a countdown telling the viewer how much time will elapse until the show returns. And although Hulu was threatening to go to a pay model, it hasn't yet. So exactly how much content can a viewer view online, and digitally through their iPod, iPad or computer? Pretty much all of it. Sometimes a viewer must wait… Continue

Added by Heidi Bayer on July 13, 2010 at 11:32am — No Comments

The Practice of Adaptive Marketing

Since I posted our announcement about the Teehan+Lax Programs Group moving to an Adaptive Marketing approach there’s been a lot of curiosity and spirited discussion. My main takeaway is that people agree with the need for change and want to talk more about this model.



After listening to what people had to say I thought it made sense to clarify a few things, namely:

* Language and terminology

* Agency… Continue

Added by Dave Stubbs on June 24, 2010 at 10:50am — No Comments

All The Answers

I had an interesting conversation this weekend with my cousin about education. It was really a bit of a debate. (This is where the people who really know me laugh, because I seem to enjoy debating…) For

brevity, I’ll just say that he argued for experience over formal

education and little ms. mba argued the opposite.

The truth is that there are so many ways to learn – formal school programs, community college, trade schools, independent learning, mentors, work experience, and…

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Added by Madia Logan on June 13, 2010 at 8:44pm — No Comments

Adaptive Marketing

Many of us entered the interactive industry because it was fast-paced, exciting and highly innovative. We saw an opportunity to help change the way business was done, and in so doing help consumers in fresh and engaging ways. Recently, we’ve noticed an unsettling trend. Agencies are becoming more and more similar. They’ve adapted the same processes. They create the same products. And for the… Continue

Added by Dave Stubbs on June 7, 2010 at 3:00pm — No Comments

Big Spaceship Labs Post : BSS Actionscript Package

Sharing Big Spaceship standards.



http://www.bigspaceship.com/blog/labs/bss-actionscript-package/



BSS Actionscript Package

Developed over years, matured through a long process of

adding, removing rewriting, refining, curating, forgetting, re-adding,

improving, collecting, enhancing,…
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Added by S. Jason Prohaska on June 4, 2010 at 11:58am — No Comments

Logic Works : Managed Hosting Partner

Excellent. Broad scale services, very reliable, flexible models for variety of partnership/service scenarios.
http://www.logicworks.net/
Contact:
Steve Zeller / Enterprise Solutions
szeller@logicworks.net
212-625-5384

Added by S. Jason Prohaska on June 2, 2010 at 4:32pm — No Comments

Less Tools, More Communication

“We can put together a fan page in Facebook, add a new profile in Twitter, make a track list in tune with our own brand at Spotify, hire an adwords campaign at Google and there you have it.” As you’re reading this, for sure there’s someone (related to some kind of media, agency, an advertiser or from anywhere else) saying something similar in Buenos Aires, San Francisco, Paris, Madrid, Toronto or wherever you think…

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Added by Fernando Barbella on April 30, 2010 at 11:44pm — No Comments

How to blog with aplomb

You know that book you’ve always wanted to write, about all that fascinating stuff you know and all those opinions you’ve formed that everyone needs to hear? Well now you can. You can publish it online - in the form of a blog.


This is the sort of revelation web enthusiasts began spouting when the term weblog and its shortened form blog started doing the rounds in about 97-98. Apparently, and no doubt spurred…
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Added by Steven De Costa on April 22, 2010 at 5:30pm — No Comments

Being an early “abandoner” is an option

We are overwhelmed. Bombarded. Stunned. Overexposed. Every X amount of days, something new grabs the attention of all the people who, in one way or another, work in or is related to the new technologies and/or new media (communicators, advertisers, economists, technologists, researchers, journalists, and a loooong etc.) in a furious and apparently unstoppable manner.



Suddenly, everything should be absorbed ASAP.…

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Added by Fernando Barbella on April 10, 2010 at 10:30am — 2 Comments

A Third Option?

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Added by Chad Ciesil on April 2, 2010 at 12:30pm — No Comments

Thinking of outsourcing? Read this first

There are hundreds of sites and countless articles to read online about this and other pertinent topics in today's digital circus and I know I never have time to read everything I want to, even with the best of intentions. So I'm going to make this as succinct as possible whilst being as helpful as possible, in the shortest time… Continue

Added by Bernardo Carvalho on March 7, 2010 at 4:30pm — No Comments

Measuring the success of social media

As the owner of a Digital agency, I don’t come from a purely marketing background which means I only speak conversational ‘Marketese’ at best. I’m also afflicted with my own self imposed honesty and integrity. So when a client asks me, “Is there really anything my business can gain from social media” I know they’re expecting more than a “why, yes, if you take a widescreen strategic approach and commit to a number of channels over a long period of time” type response.



There’s so much… Continue

Added by Steven De Costa on March 5, 2010 at 8:21pm — No Comments

Implementation Is Not Success

When you ask a company about their digital strategy, and the response you get is “We’re going to start blogging and twittering and a FB fan page…” – it’s still surprising to me. If you fast forward to the leadership meeting, you’ll hear some undertonesof charts and numbers (with nothing to really compare it to) but the real energy in reporting out is that we did it. We started the blog. We started the conversation. Now we’re dealing with how to engage

important…

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Added by Madia Logan on February 21, 2010 at 12:30pm — No Comments

Belgian agencies on (virtual) strike for one week.

Why and how on http://www.famous.be/
or the website of almost any other agency in Belgium.

Added by Jonathan on February 10, 2010 at 7:29am — No Comments

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